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Game Boy Creator Gunpei Yokoi to Receive IGDA'S Lifetime Achievement Award At The 3rd Annual Game Developers Choice Awards

SAN FRANCISCO, CA - February 20, 2003 - The International Game Developers Association (IGDA) will recognize legendary game developer Gunpei Yokoi for the innovative work he produced during his career. Yokoi will be honored with the Lifetime Achievement Award at the Game Developers Choice Awards ceremony on March 6 during CMP Media's Game Developers Conference (GDC) in San Jose, Calif. Last year's recipient, Yuji Naka, will be presenting the award, which Yokoi's family will be accepting on his behalf.

"I am as deeply honored to be presenting this award as I was to receive it," said Yuji Naka, president and CEO, SONICTEAM, LTD., a SEGA development studio. "To have a life's work recognized by other game creators is the most meaningful honor one could receive."

In a career spanning nearly three decades, Yokoi is best known as the creator of the Nintendo Game Boy. Overwhelmingly popular since its launch, the Game Boy and its successors have sold more than 142 million units worldwide.

During his early years at Nintendo, Yokoi led the company's entry into the video game space, creating the Game & Watch -- a credit card-sized video game that introduced the cross-shaped directional pad. He went on to collaborate with Shigeru Miyamoto to design arcade classics such as "Donkey Kong," "Mario Brothers" and "Metroid."

In 1996, Yokoi founded Koto Laboratory, while continuing to consult for Nintendo. Tragically, Yokoi was killed in a traffic accident the following year.

"Gunpei Yokoi is the forefather of the portable video game industry," said Jason Della Rocca, program director, IGDA. "His innovation and creativity are sorely missed in our community. We're proud to recognize Yokoi-san and his work with the Lifetime Achievement Award."

The Game Developers Choice Awards Advisory Board selects the recipient of the Lifetime Achievement Award.

The ceremony for the 3rd annual Game Developers Choice Awards, the premier accolades for peer-recognition in game development, is scheduled to take place at 6:30 p.m. on March 6, 2003, at the GDC. Produced by the Gama Network, the GDC is the world's largest conference and exposition dedicated to video game development and related industries.

The Game Developers Choice Awards are proudly sponsored by Nvidia and Renderware.

About the International Game Developers Association (IGDA)

The International Game Developers Association is a non-profit membership organization that advocates globally on issues related to digital game creation. The IGDA's mission is to strengthen the international game development community and effect change to benefit that community. For more information on the IGDA, please visit www.igda.org or e-mail info@igda.org.

About the CMP Game Group

A core provider of essential information and community to the professional game industry, the CMP Game Group includes the Game Developers Conference, Game Developer magazine, Gamasutra.com, the Independent Games Festival, and the Game Developers Choice Awards. For more information, please visit www.cmpgame.com.

CMP Media LLC

CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences and custom publishing.